Philippe Uter / Madame Figaro

In Hollywood, stylists make the law on the red carpet

On the red carpet, stylists are building on the glamorous potential of celebrities ... and their bank account! With social networks, their influence is disproportionate.

Who can want to comment on a red carpet?" The question, posed by the unsurpassed Joan Rivers, undisputed queen of the genre with her cult TV show "Fashion Police" (on E! Entertainment ), in early 2010 , Was only rhetoric. The answer has never been so clear today, at the time of social networks in continuous info mode: everyone! From amateur instagrameuses to the most prestigious referees of the modosphere, through the virtuosos of #trending and all the decision makers of the big houses.

Stylistically, their looks are now broadcast, dissected and commented ad nauseam during the interminable chain of red carpets which, after the great international festivals of the end of summer (Venice and Toronto) and the obligatory passages Of the opening season of the year, culminate in the sacrosanct oscars, then at the Met Gala (May 1st), to end on the Cannes marches (as of May 17 this year). Each appearance is part of the contest of elegance, with the entire planet for jury: "On the sidelines of a ceremony or a first, red carpet has become a show in itself, with media and advertising spin-offs decisive for all actresses , From the debutante to the star of the A-list,

Formerly assimilated to hairdressers and make-up artists, experts such as Brad Goreski now occupy a highly strategic position, becoming privileged intermediaries at the crossroads of Hollywood, media and fashion.

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